Week four of our internship has also been very insightful. Last week we worked in multiple Lauren Shops, as they were preparing for a visit. This week we actually got to follow the Lauren team around and watch them during their visit. Seeing how they interacted with each other, the store manager, and ourselves was great. It was interesting to hear them talk about sales per square foot, location, and sales tactics amongst themselves. Witnessing this was an opportunity that we wouldn't have had otherwise. They were very friendly, and were genuinely interested in learning about each of us.
Everyone was very busy planning and getting ready for their big July 4th weekend this week. We continued to price items, such as jeans, oxfords, and polos so that they could combat the rising prices of cotton. Mark also taught us all about the Ralph Lauren "5 Ring Customer Experience." This procedure goes to show just how focused Ralph Lauren, as a total brand, is focused on their consumer and the customer experience. It urges you to be knowledgeable and passionate about the product, while also being engaging and helpful to the customer.
